Catchment areas of retail chains
Reachability insights can assist with both the commercial planning for retailers, as well as help city planners improve the liveability of their city. In this example, we looked at grocery stores in Maastricht.
With this data, you can easily interpolate the number of citizens closest to a specific supermarket or link other demographic data such as age or income
Business Location Opportunities
Defining the catchment areas of grocery stores helps chains identify opportunities for new attractive store locations and which locations are ineffective.
Reachability insights can improve supermarket’s understanding of the client’s preferences based on their address.
It also shows also show which areas should be focused on advertising and marketing campaigns (eg. flyers)
From a citizen’s perspective, living near a grocery store makes life easier, especially for households on a tight schedule who may not have time to grocery shop more than once a week.
When supermarkets are far away, grocery shopping becomes more time-consuming as people must travel further. As a result, many people turn to less nutritional options such as convenience stores and fast-food. Close reachability to grocery stores has other advantages, such as a wider selection of food and lower prices of products.
The map shows the proximity of buildings to grocery stores in Maastricht. Based on this information, we can infer the clientele catchment area for various chains of grocery stores in Maastricht.Grocery stores usually have low density, and their catchment areas contain several neighborhoods, depending on the size of the city.