Most of the Dutch population can be reached through billboard advertising. It can be a great and cost-effective way to increase brand recognition, however to take advantage of its true potential you need to know how to accurately value this advertising.
The role of technology has become increasingly important in finding new opportunities, improving sales, and calculating the reachability of clients. The same trend is happening in the advertising industry. Uniform prices are used by advertising companies, which set prices according to billboard type and their value calculated.
StraTopo is using our machine learning technology combined with geodata to measure the advertising value of billboards. A popular method of calculating billboard value is Daily Effective Circulation (DEC). We are improving this method by combining the DEC with geo and reachability data.
- traffic data
- demographic data
- mobility, data about when and how often people travel during the time
- StraTopo’s unique geodata: reachability calculations through our Routing Engine and Location-Based Machine Learning
We measure how many people (based on their age, style of living, occupation, type of job, interests) could reach your billboards. We could also check the type of facilities in the area to find the best fit for your advertisement’s purposes (for example; gyms will collect many people interested in a healthy lifestyle).
Through our cooperation, you can gain a unique insight into the market, and based on the results, your organization can create effective advertising campaigns on billboards.