Geodata

Increase your ROI of billboard advertising

Do you offer billboard advertising but question whether your Return on Investment (ROI) can be increased? Or maybe you are looking for a new attractive location?

Most of the Dutch population can be reached through billboard advertising. It can be a great and cost-effective way to increase brand recognition, however to take advantage of its true potential you need to know how to accurately value this advertising.

The role of technology has become increasingly important in finding new opportunities, improving sales, and calculating the reachability of clients. The same trend is happening in the advertising industry. Uniform prices are used by advertising companies, which set prices according to billboard type and their value calculated.

ROI

How?

StraTopo is using our machine learning technology combined with geodata to measure the advertising value of billboards. A popular method of calculating billboard value is Daily Effective Circulation (DEC). We are improving this method by combining the DEC with geo and reachability data.

 

We use:

  • traffic data
  • demographic data 
  • mobility, data about when and how often people travel during the time
  • StraTopo’s unique geodata: reachability calculations through our Routing Engine and Location-Based Machine Learning 

We measure how many people (based on their age, style of living, occupation, type of job, interests) could reach your billboards. We could also check the type of facilities in the area to find the best fit for your advertisement’s purposes (for example; gyms will collect many people interested in a healthy lifestyle).

Through our cooperation, you can gain a unique insight into the market, and based on the results, your organization can create effective advertising campaigns on billboards.

By |2021-02-09T09:30:42+01:00February 8th, 2021|Geodata|0 Comments

High Quality Multimodal Network

Enabling Mobility Experts to Focus on Mobility Insights with a High-Quality Multimodal Network

High quality and an up-to-date network are important for your spatial analysis.

StraTopo can support you in this task by providing continuously updated networks that you need. Our networks are specifically processed to be connected with high precision with the surrounding spatial environment (facilities, housing, etcetera). 

Available networks for multiple modalities

We offer this service for the following modalities: bicycles/pedestrians/cars. You can order a specific network for a modality or an all-inclusive one.

Connected to buildings and environment

Our solution works in any geographic area, from a small area to a region to a country. For the Netherlands, we have connected existing topography (like the BAG, which contains all buildings and addresses in the Netherlands) to a routed network. With this connected data you can use straightforward routing modeling to calculate the number of reachable addresses, people, or buildings.

We can connect any type of data to the networks making your geodata analysis straightforward, fast and highly valuable. On demand we can assist  you in executing your spatial analysis.

Automatic updates

StraTopo offers automatic weekly updates. OSM data is not ready to be processed immediately. Additionally, time-consuming steps are necessary as well as quality checks. We have automated this process.

Contact us via: info@stratopo.nl.

By |2021-01-27T10:44:04+01:00January 27th, 2021|Geodata|0 Comments