Routing Engine

Retail Network Optimization for Pharmacies

Our next example of geo data use for retail network optimization is reachability calculations of pharmacies in cities.

Pharmacies play an important role in the quality of healthcare of citizens, and having them easily accessible is vital to people who rely on repeat prescriptions, have mobility issues, or are otherwise too unwell to travel.

New Pharmacy location

When planning a new  pharmacy, you should take into account such factors as: Is it available to customers from their addresses within 15 minutes of walking? Where are your competitors located? Is it close to medical facilities? Pharmacies belong to ‘’essential retail’’ in a 15 Minute City. 

Pharmacy importance during COVID-19

During the lockdown, people avoid direct contact with others. As an effect, they prefer to stay near their houses and treat themselves with medication available across the counter. This need will grow as EU-governments expand COVID-19 vaccines and tests to pharmacies.

Reachability analysis helps pharmacies choose the optimal locations for clients to pick up their vaccines. Result: clients’ travel times decrease dramatically, which reduces unnecessary movements in Covid times. Vaccines are distributed more easily and pharmacies are less likely to become overcrowded

Are you well connected to pharmacies? Which areas in Maastricht will have the easiest access to pharmacies in general?

Want to find out how StraTopo’s Routing Engine can provide analysis and help find optimal business locations within your city?

Get more insights by contacting StraTopo via the contact form or via email: 

By |2021-01-19T09:33:37+01:00January 18th, 2021|Routing Engine|0 Comments

4 Benefits of Using Geo Data for Retail Network Optimization

Catchment areas of retail chains

Reachability insights can assist with both the commercial planning for retailers, as well as help city planners improve the liveability of their city. In this example, we looked at grocery stores in Maastricht.

With this data, you can easily interpolate the number of citizens closest to a specific supermarket or link other demographic data such as age or income

Business Location Opportunities

Defining the catchment areas of grocery stores helps chains identify opportunities for new attractive store locations and which locations are ineffective.

Market Research 

Reachability insights can improve supermarket’s understanding of the client’s preferences based on their address.


It also shows also show which areas should be focused on  advertising and marketing campaigns (eg. flyers)

Liveability Level

From a citizen’s perspective, living near a grocery store makes life easier, especially for households on a tight schedule who may not have time to grocery shop more than once a week.

When supermarkets are far away, grocery shopping becomes more time-consuming as people must travel further.  As a result, many people turn to less nutritional options such as convenience stores and fast-food. Close reachability to grocery stores has other advantages, such as a wider selection of food and lower prices of products.

The map shows the proximity of buildings to grocery stores in Maastricht. Based on this information, we can infer the clientele catchment area for various chains of grocery stores in Maastricht.Grocery stores usually have low density, and their catchment areas contain several neighborhoods, depending on the size of the city.

Do you want to gain more insights into services (and other facilities) accessibility in your city? Get in touch with StraTopo via our contact form or send an email to

By |2021-01-17T17:46:44+01:00January 10th, 2021|Routing Engine|0 Comments